UTM Builder
Generate campaign URLs with UTM parameters for tracking marketing campaigns in Google Analytics.
The full website URL where you want to track traffic
Identify the source (e.g., search engine, newsletter name)
Identify the medium (e.g., cpc, banner, email)
Identify the specific campaign or promotion
For paid search, identify the keywords
Differentiate similar content or links within the same ad
utm_source (Required)
Identifies which site sent the traffic
Examples: google, newsletter, facebook, twitter
utm_medium (Required)
Identifies the type of link or marketing medium
Examples: cpc, email, social, banner, affiliate
utm_campaign (Required)
Identifies a specific campaign or promotion
Examples: spring_sale, product_launch, webinar_2024
utm_term (Optional)
Identifies paid search keywords
Examples: running+shoes, best+web+tools
utm_content (Optional)
Differentiates similar content or links
Examples: logo_link, text_link, button_cta
• Use lowercase for consistency
• Use underscores (_) instead of spaces
• Be descriptive but concise
• Create a naming convention and stick to it
• Always use utm_source, utm_medium, and utm_campaign
• Track UTM parameters in Google Analytics or your analytics platform
• Document your UTM naming conventions for your team
✓Save and manage UTM presets
✓Bulk URL generation from CSV
✓QR codes for UTM URLs
✓Team collaboration and shared presets
About This Tool
This tool processes all data locally in your browser for maximum privacy and security. No data is sent to any server.